For Web Designers

Outsourcing design, development and marketing projects or parts of  projects has become a very commonplace process in the world of the internet - and you really don't need to be a Fortune 500 company with masses of cash to utilize and benefit from outsourcing.

Scenario: A client comes to you wanting a quote on a web site and it's the perfect job - apart from one element in the project - you aren't skilled in this particular web technology. This component is a crucial element in winning the contract, there's no way of getting around it. What do you do? You don't want to lose the contract, but you definitely can't afford to hire a new employee for this project - there's too many risks and associated headaches.

Another scenario is where you have so much work on at the time that you really don't have the resources for taking on and developing a full project. In these cases, small companies tend to refer the entire job on to others. But then you lose the client forever to the other company. Wouldn't it make more sense to secure the contract, outsource everything and oversee the development? That way if one of your current projects falls through, you will still have work and you will also more than likely gain future work from that client.

Web development is  a huge field with many dozens of technologies involved - there's no way a small development company or site owner can cover everything. But without having access to expert designers and developers, small companies can lose many contracts or market share through a lack of suitable expertise.

The idea of outsourcing projects or project components may strike fear into the hearts of many small operators, but the future success of your company may depend on it - otherwise you may find your customer base drying up.

Why Should I Outsource?

Most small web design and development companies naturally achieve great expertise in specific areas - these project areas are the ones that they are not only particularly good at, but also the fastest in generating. We all build up our repertoire of "tricks of the trade" over time, and these are the elements of any contract that it makes the most sense to keep.

Where are the bottlenecks in your development processes? If developing graphical elements for web sites is one of your challenges, then it only makes sense to outsource that work. You may feel that paying $80 an hour to an expert graphic artist is too steep considering your standard rate is only $50 an hour, but consider this example:

At a rate of $50 an hour, that element has cost you $300 to create. If the Flash component had been outsourced to an expert, although they may have charged you $80 per hour, it only took them 2 hours to create. Add on one hour for the time you spent consulting with the Flash expert and the total cost of this element is down to $210. Even if you spend two hours on consulting, you are still well and truly ahead, lessened your stress and freed up time to spend on other projects or elements.

To find out how ViTek can help you to succeed contact us at 360-243-8442 or email us at info@viteksolutions.com.